Inspired by Pokémon Go, Facebook Augmented Reality pushes - Reuters

By David Ingram | SAN JOSE, Calif.

SAN JOSE, Calif. Facebook Inc. is trying to give the so-called augmented reality technology, a blend of the best-known real and the digital world smartphone game Pokemon Go hit, CEO Mark Zuckerberg said on Tuesday.

On the occasion F8, the annual meeting of the Society for software developers, Zuckerberg Facebook said was obviously for companies to reach people and experiment with the center of augmented reality, even if it hear not leave that the company wants to take similar games.

Pokemon Go, jointly developed by Nintendo Co Inc and Niantic, produces masses of fans around the world that the players use their phones to capture animated characters in real places.

Other uses of augmented reality included the possibility of connecting with a hologram of Estrella Jon Hamm going out or a virtual human brain "Mad Men", especially on mobile devices.

add a current campaign on Facebook camera functionality in its suite of applications for smart phones, the company will help to popularize similar characteristics, Zuckerberg said.

"Even though we were a little slow cameras to add all our applications, I am convinced that we are now driving this augmented reality platform," he said.

For a company that as a way for the students began images of each movement of Facebook to see to augmented reality, represents a new step in its long development. It also increases the expectations of the competition with other snap Inc., the maker of Snapchat as a camera company described.

Zuckerberg said that people leaving technology a virtual note to a friend in a bar could use, or to find the virtual street art on a wall, in real life is empty.

"It is not enough to find a Pokémon in a block," he said.

Finally, he said that people use augmented reality glasses, but gave no details on the possible material Facebook.

In 2014, Facebook acquired his glasses Oculus VR units for $ 2 billion, although the division is a long way to make a product for the mass market or a significant contribution to the income of the company.

As part of his speech to the conference, Zuckerberg gaps in another important contract project that push Facebook into the video. He said the service needed to do more to prevent the spread of violent videos, like a Sunday from a fatal shooting in Cleveland, who had two hours to see on the site.

(Reporting by David Ingram, additional reporting by Aishwarya Venugopal, under the direction of Dan Grebler, G Crosse Bill Rigby)

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